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Simple, effective shop marketing

Available Formats:  Online Training Course | DVD



On-Demand Training



Product Details:

Introduction to Marketing Principles with George Witt


If marketing your shop seems too complex, AVI instructor George Witt  offers a simple, effective and ready-to-use marketing plan in this video (LBT-221 Introduction to Marketing Principles with George Witt). 

Two main themes are presented in this plan that are designed to gain your shop more business: knowing your business and knowing your customers. For the former, Witt zeros in on assessing the strengths and weaknesses of your shops, defining your USP (unique selling proposition) and then properly positioning it. For the latter, he covers the types of customers you will encounter and emphasizes how to recognize their buying motives so that you can match your shop’s services to them.


Online Training Course:

  • Online Training Video - Runtime: 90 minutes
  • In-course knowledge assessment
  • Ebook covering topics in online training course 
  • Certificate of completion


  • 90 minutes of run time footage in DVD disc format