Motor Age Training is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Pass The ASE Study Guides

ase test prep

The industry’s most extensive selection of specialized training materials to help you pass your ASE tests… GUARANTEED!

Buy Now Button

Motor Age Training On-Demand


In-depth individual video training courses, on-demand, for techs and managers at all levels of skill and experience on a wide variety of automotive subjects.

Watch Now Button

Motor Age Training CONNECT

motor age connect

A cutting-edge, highly organized and detailed subscription training program with full course tracks and high production value.

Connect Free Trial Button

Differentiating your shop from competitors

Available Formats:  Online Training Course | DVD



On-Demand Training



Product Details:

Eating Your Competition Alive


This course will show you how to differentiate your shop from competitors, which should help you gain new business. Additionally, instructor George Witt teaches how to sell what customers want. To achieve this, Witt recommends offering a free class to customers on how they can improve their gas mileage which, in turn, helps you sell fuel economy service and maintenance. Moreover, he details how to structure the class and provides convincing evidence to support the objective of the class.


Online Training Course:

  • Online Training Video - Runtime: 90 minutes
  • Practice test covering topic is included in the online training course
  • Ebook covering topics in online training course 
  • Certificate of completion


  • 90 minutes of run time footage in DVD disc format