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Differentiating your shop from competitors

Available Formats:  Online Training Course | DVD



On-Demand Training



Product Details:

Eating Your Competition Alive


This course will show you how to differentiate your shop from competitors, which should help you gain new business. Additionally, instructor George Witt teaches how to sell what customers want. To achieve this, Witt recommends offering a free class to customers on how they can improve their gas mileage which, in turn, helps you sell fuel economy service and maintenance. Moreover, he details how to structure the class and provides convincing evidence to support the objective of the class.


Online Training Course:

  • Online Training Video - Runtime: 90 minutes
  • Practice test covering topic is included in the online training course
  • Ebook covering topics in online training course 
  • Certificate of completion


  • 90 minutes of run time footage in DVD disc format