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In-depth individual video training courses, on-demand, for techs and managers at all levels of skill and experience on a wide variety of automotive subjects.

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Building customer loyalty with Gen X and Y

Available Formats:  Online Training Course | DVD



On-Demand Training



Product Details:

Marketing to Generation X & Y with Bill Haas


In order to target Generations X and Y successfully and build them into them loyal customers, you have to understand their behavior, decision-making process and how they filter information. Trainer Bill Haas tackles this challenge in this course (LBT-236 Marketing to Generation X & Y with Bill Haas). He presents some concepts that will help you create a message to attract and engage customers.  


Online Training Course:

  • Online Training Video - Runtime: 45 minutes
  • Practice test covering topic is included in the online training course
  • Ebook covering topics in online training course 
  • Certificate of completion


  • 45 minutes of run time footage in DVD disc format